Living in the royal spotlight is like walking a tightrope. On one side is the admiration of millions, on the other is such tight control that any small mistake can turn into a big headline. In the past, it would have been unthinkable for Princess Catherine to openly reflect on her own death and emotions. Senior royals facing cancer are often expected to keep their cool and not show too much emotion. Clearly, the days of suppressing emotions are over, and in 2025, public vulnerability is the new norm.

Meghan Markle is trying to grab the public’s attention again, but this time it’s not working. To celebrate the Duchess of Sussex's 43rd birthday, her sister-in-law is making a cooking show for Netflix. However, Prince William posted a very unusual post to wish his wife a happy birthday, containing a heartbreaking truth for the Duchess of Sussex. Details about Catherine's birthday cake have not been mentioned much in the press, but it's safe to say that there has never been such coverage for her day.

William chose an unofficial black and white photo of his wife, accompanied by a very personal message. It's not often that a husband publicly declares his love for his wife on social media, but this kind of action in the royal family is unprecedented. This shows that we are entering a new era. William clearly loves his wife and is carving his own path as the future king, not afraid to show his emotions. The comments come amid rising tensions in Montecito as the Duke and Duchess of Sussex are caught in the devastating bushfires.

The royal family has maintained social media accounts for years, but it was only after Duchess Meghan moved to London in 2017 that they began to shift their media style from stiff portraits to more candid photos. The success of Meghan's Instagram account in 2019, attracting 4.3 million followers in its first week, then growing to 9 million, paved the way for other types of engaging content. Now, not only the Prince and Princess, but also King Charles have adopted the Duchess's style.

At the same time, Princess Catherine's post also marked an important milestone, signaling the end of an era of "difficult" in British culture. Over the past 12 months, the royals' social media content has become much more intimate and emotional. With this post, the Prince is now the last member of the Welsh family to send an emotional message. Last year, the palace shared a Father's Day post signed by the three children, and a week later, Catherine marked her husband's birthday with a full post.